We will talk to you to find out about your company’s ethos, products/services, industry and competitors. This will help us get it right the first time. Then, we will put together a bullet-proof website or eCommerce strategy based on our vast experience in the digital marketplace. We will present our idea to you and then based on your feedback and suggestions, we will refine the strategy. A well devised strategy will help us focus the design, layout, features, and marketing of your website in the right direction.
We’ll brief you on:
- Key opportunities and challenges online
- Online Marketing Development such as eMail marketing, banner ads, etc.
- Using Google Analytics to identify key traffic
- Paid-per-Click advertising
- Free Marketing Tools you can use to identify key trends
After identifying a strategy, an online business can then develop a vision for how to focus on their customer needs. For example, with Integrated Dentalcare, research on the Dentistry industry was conducted simultaneously with website usability. From research we were able to see which dental services were most popular and from this strategized which keywords to build on for their search engine ranking.