Agility is the key to successful conversions (online orders) which is why we use Google Analytics and GetClicky to understand how to market to an audience effectively as well as how to improve customer experience on sites.
Web Analytics measures advertising ROI as well as tracks how many visitors a site gets through newsletters, videos, social media and other applications. As a customer you’ll have free access to your Google Analytics account. If you don’t have time to crunch the numbers, we can provide online reporting as a service.
We adhere to the Google standards, but while designing layouts and writing content we think from the customer point-of-view. Website usability, understanding of online consumer behaviour, first-class user experience, and problem free eCommerce software are key to capturing and retaining visitor loyalty.
Usability Testing – What happens when someone goes to your homepage? Are browsers staying there long? How is your conversion? These kind of questions are important early on so that web designers can collect data on browser habits, speed of performance, and satisfaction.
Trend Analysis – How has your website performed from last year compared to this year? Are you attracting visitors to your webpage? Our Web Analysts use:
- Google Analytics
and other analytical and report tools to provide useful answers to such questions.
Performance Testing – How fast is your website? How fast does your page load? Software Engineers need to to build performance into the design and architecture of a system, prior to when coding actually begins.
A/B Testing – We always carry out several alternate versions of your website to see which one will produce the best conversion rate. A/B Testing is used by Marketing Managers to measure which version of your website was successful and select that version for real-word use.