WooCommerce shop is a terrific platform to utilise if you want to establish a successful online business. 

WordPress reached nearly 42% of the internet in  2021 – and we can only see that growing!

WooCommerce, as we all know, is the most popular WordPress plugin for converting your WordPress installation into an e-commerce business. It’s therefore no surprise they hold an impressive market share.

Improving client engagement is now widely recognised as one of the most important components in running a successful online business so if you haven’t thought of WooCommerce before. It’s time to add it onto your list.

WooCommerce store themes

1. Choosing the right theme and plugins for your store

Selecting the right WooCommerce theme can have a big influence on your performance. WordPress provides a few free themes with limited functionality. 

🚨 Keep in mind that badly developed themes may cause your site to load slowly. When choosing a theme, it’s critical to pick one that achieves the appropriate combination of form and function. 

However, there are many of WooCommerce designs available on the internet right now. Which is why Optimise Web provides a wide range of themes that reflect current graphic design trends and dazzle with one-of-a-kind effects. 

Of course, you may select one that complements your store’s concept while also being visually appealing and interesting to use. However, for maximum efficiency, ensure that it is properly coded. 

2. Tell your brand’s story

The WooCommerce shop is more than simply a catalogue of products and a checkout page: it’s also a display for your own brand, with which customers can engage. This is only possible if you include a ‘About’ page on your website. 

Use writing with a consistent tone of voice to explain your brand’s narrative and show off your personality on your About page, in product descriptions, and in supplemental material like your blog and support pages. 

When writing about products, include as much detail as possible while avoiding exaggeration. Concentrate on supporting buyers in determining whether the product is a suitable fit for them—mention the use cases and address any prospective buyer inquiries. This can make your consumers feel more connected to your items and will also serve as a marketing technique.

Search Engine Optimisation

3. Improving your SEO visibility

As an online business, you must ensure that buyers can rapidly find your site and items via search engines. There are several SEO plugins accessible on the internet. 

Taking a few measures to improve the content of your website so that search engines can better index it will help you rank higher in search results and attract more visitors. 

Using a powerful SEO plugin will allow you to rapidly add meta descriptions, keywords, optimised permalinks, and other elements to guarantee that search engines understand where your content is and what it is about. 

It is one of the nicest things you can do, and it is also quite simple to set up!

4. Do your research

There are several venues for product promotion accessible. It’s difficult to provide a statistic since, in addition to the major worldwide networks, there are country-specific product marketing channels. That is particular to that nation and works wonderfully. 

Some of the most well-known and popular product marketing channels are Facebook advertisements, Instagram shopping, and Google Shopping, among others. 

Sharing products from your WooCommerce store on these sites has a better likelihood of increasing sales. It will also enhance your website traffic and help your business flourish. Every successful e-commerce website prioritises marketing channels.

Customer journey

5. Involve customers in the process

Shoppers are more outspoken than ever before, and they are ready to discuss their purchasing experiences. Including a review feature will help your site function smoothly. 

According to research, more than 90% of e-commerce consumers prefer to read reviews rather than the entire product description. 

As a result, including a section beneath your product description will assist your consumers in determining whether the product is appropriate for your valued customers. Just to demonstrate how genuine and convenient your items will be for your buyers. 

You may believe that unfavourable reviews should be kept concealed since they might harm sales.

However, it has been seen that your items may be perceived as censored in the absence of negative comments. And your buyer may believe that the positive feedback is fake. As a result, it is one of the policies that you must remember in order for your WooCommerce to be successful.

Create your profitable WooCommerce store today!

Our WordPress development team thinks that your WooCommerce store may reach new heights if you have a sound plan that prioritises the demands of your consumers. Remember to try new things until you find a strategy that works for you and your company.

If you don’t yet have your own WooCommerce shop but are confident you want and need one, contact our team of experts. We are industry-leading WordPress website development professionals, and WooCommerce development is one of our specialisations. We’d love to collaborate on your online store, so don’t hesitate to send us an enquiry!