When taking the first steps into getting a website, many business owners may not understand the differences between a custom or bespoke website and a pre-made template website. It is important however to understand the implications of both. The fact that all CMS’s are built using a template does not mean a “template” is bad, the issue that is addressed here is whether the template is pre-made or custom-built.
If a web agency offers “see your website before it is made” or is giving a bargain at hundreds of pounds below competitors’ prices, most likely they are using a pre-made template. Pre-made templates are not bespoke web design as these templates have been used from other websites. A pre-made design template means that you’ll be unable to change the design, layout or functionality; the look and feel is unchangeable; and it is difficult to apply any custom made features.
Nevertheless there is one advantage of a pre-made template. The quickness with which your web agency can get your website online, perhaps up and running within a week’s time. If budget is holding you back from getting your business up on the Internet, then maybe a website template might be the way to go.
With a custom-built or bespoke web design service a web agency can discuss the most important issues of a business and give a good think over on the best way to maximise a businesses potential on the web.
For example, one of our customers Wright Automotive, an Edinburgh garage that provides van and car repair servicing and repairs, wanted customers to be able to access his website and contact him through a booking form. This meant we had to build a form for each one of his service pages, this we did by building a bespoke web template for his website only. In the end his customers could book his services directly through the website. Though we had not built something like this before, we recognised the form was an important element for his website to bring in sales.
Custom made templates:
- It will be constructed so it is search engine friendly
- The website will be more adaptable to your company’s needs
- If you have planned what you want in the future for your website, the designer will take this into consideration when they select the technologies to use while building the website
A bespoke web design service will be built by talented and expert web developers who will take time to plan your site so that it is search engine friendly. Web designers will create a custom website and also be sure that it works and looks good in all browsers. A higher budget is needed for a custom built site, but the benefits far outweigh the investment and most often the business will break even from a bespoke web design.