Optimise Web Blog
News / Updates[SOLVED] Product Images Not Showing Up in Magento Admin
Are you seeing this in your Magento Backend? Where you used to see the images of your products that you uploaded, Magento says, 'No image' and the imaged has disappeared. Good news! There's a quick solution to solve your problem. Google Chrome...
The 10 Benefits of Social Media Marketing
Over the last couple of years more and more companies are investing in Social Media marketing. The question that many have not yet answered is if it is worth it. This report presents some of the reasons why a company should invest in Social Networks and supports its...
Edinburgh Web Agency Seeking a PHP Web Developer
Optimise Web is an Edinburgh based Digital Agency and we are looking for a talented frontend designer to join our growing team. Following are the kinds of work that you will be exposed to: Work on commercial (retail) eCommerce websites Converting design layouts into...
The Art of Winning in the Digital Marketplace
"Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners." – Wikipedia Online marketing is a major part of...
Edinburgh Web Design Company Jobs
Optimise Web is an Edinburgh based internet and software business which provides holistic web and eCommerce sites to positively influence traffic, conversions and profitability by using tech savvy and innovative marketing practices. The company is a small team of...
Search Engine Friendly URLs
Verty Furniture makes Indian Wood Furniture which is hand made by skilled craftsmen in India. All their furniture uses sustainable wood from renewal sources and is sold through the Verty Furniture website. Problem: Verty Furniture wanted to improve their search engine...
Top 5 SEO Advantages of Magento
Why is Magento the best e-commerce software for SEO? If you want to run a business online, it's more than just selling products. You'll have to think about "how" your customers are going to find your products. This is where good built-in SEO (Search Engine...
Top 3 Open Source Content Management Systems
With a quick search on the web, the three most prominent open-source CMS's are Wordpress, Joomla and Drupal. Imput these names into Google Insights and the graph illustrates Wordpress as the most popular. Pro's and Con's of Wordpress, Joomla and Drupal...
Affordable Web Design for 7Cs Self Catering Cottage
7Cs Edinburgh was a self catering accommodation in Edinburgh. It was located on Newcraighall Road near Musselburgh which is a 15 minute bus ride away from the Edinburgh city centre. Problem The business owner came to us in the Spring of 2011 with a new business...
Magento Hosting UK
Are you going to set up a Magento store but are unsure of what kind of hosting to get? Web hosting comes in many forms: shared, cloud, VPS, semi-dedicated, and dedicated. It can all be a bit complicated which is why we have written a description for three of...
Bespoke WordPress Website for Heathers Cakes
Heathers Cakes is a cake designer in Edinburgh. Heather has been designing and creating bespoke cakes since she found a passion for it in 2009. Problem Heather was making so many cakes that she wanted to create a website where she could show-case them to...
Bespoke Web Design
When taking the first steps into getting a website, many business owners may not understand the differences between a custom or bespoke website and a pre-made template website. It is important however to understand the implications of both. The fact that all CMS's are...
Edinburgh Web Design
Optimise Web was formed in 2006 as a small digital agency and is a division of Optimise Solutions Ltd. located in the foothills of Roslin, Edinburgh in the heartland of Scotland. We believe in holistic web and marketing solutions and our primary aim is to build...
Website Redesign & SEO Case Study – Wright Automotive
Wright Automotive: An Edinburgh garage, Wright Automotive provides van and car repair servicing and repairs, breakdown recovery and valeting in the Midlothian area. Problem: Wright Automotive's previous website was built on a very limited budget. It was a mesh...
Our SEO Guarantee / Promise
John is the owner of a toy retailer and wants his website to appear on the first page of Google UK for the keyword "toys". The first thing that we explained to John is that he is competing against industry giants with millions to spend on marketing activities to...
Magento Case Study – Puji Furniture
Puji Furniture: Puji Ltd is a London based company specialising in the design and import of recycled hard wood furniture such as Teak and Oak. The Puji dream began when design graduate Jimmy Loannou decided after having successfully worked in the furniture industry...
Website / SEO Case Study – Integrated Dentalcare
Integrated Dentalcare: An Edinburgh based cosmetic dentist and growing business, Integrated Dentalcare provides friendly and top quality dental treatments, implants, teeth whitening and other dental services using state-of-the-art technologies. They are the only...
SEO and Internet Marketing Tips: Business-to-Consumer Credibility
It could be argued that the consumer's trust of a seller is a critical precursor to a transactional relationship in an eCommerce environment. Therefore establishing a strong online presence will indirectly affect the attitude of the consumer to purchase your items or...
A Lesson in Good Customer Service – F5 Karting
We all know that service industries rely on good customer service to survive. As a service provider, in order to stand out from your competitors, going that extra mile to look after your clients can make a big difference to your business growth and success. After all,...
Thoughts on Yell Web Design & Marketing Tactics
As I arrived to work this morning the web developers in my office asked me if I had listened to the radio recently. No, I hadn't, why? On the way to work they had heard a Yell (the original yellow pages directory) radio advert. The radio ad promoted website design and...