Mastering eCommerce SEO: A beginner’s guide

Mastering eCommerce SEO: A beginner’s guide

Do you have trouble getting customers to your eCommerce website and making sales there? If so, SEO (search engine optimisation) may be something you should concentrate on. By combining on-page and off-page strategies, SEO is the process of increasing your website’s exposure in search engine results pages (SERPs). All the information you require to get started will be included in this ecommerce SEO beginner’s guide. Read on to learn our top tips!

What is eCommerce SEO?

eCommerce SEO is the process of making your online store’s website more search engine friendly in order to increase website traffic and your exposure in search results. You may enhance the likelihood that your website will rank higher in search results, which may result in more clicks, more sales, and more money.

Why is eCommerce SEO important?

eCommerce SEO is crucial since it can aid in increasing the number of potential clients that visit your website. Your website’s visibility can be improved by placing higher in search results, which may result in more clicks and purchases. Additionally, SEO can assist you in developing your brand, establishing your authority in your field, and competing with other online stores.

How to begin with eCommerce SEO?

You must conduct keyword research before you can begin with eCommerce SEO. Finding the search phrases that people use to find products similar to yours online is a process known as keyword research. You may start optimising your website’s content, structure, and metadata to raise your rankings in search results once you’ve determined your target keywords. To get you started, consider these suggestions:

  1. To find your target keywords, conduct in-depth keyword research.
  2. Improve the metadata on your website, such as the page names, meta descriptions, and header tags.
  3. Optimise all of the content on your website, including blog articles, category pages, and product descriptions.
  4. Create respected websites in your niche that link to your website with high-quality backlinks.
  5. Ensure that the internal links, site map, and navigation of your website are all optimised.

Will eCommerce continue to grow?

Yes, it is predicted that e-commerce will keep expanding in the years to come. Due to the growing rivalry for online sales, ecommerce SEO will therefore become even more crucial in the future.


To sum up, eCommerce SEO is a crucial component of any successful online store. You can increase the visibility of your website in search results, draw in more visitors, boost your sales. Also, increase your revenue by putting more of an emphasis on keyword research, metadata, content, backlinks, and site structure. If your interested in boosting your visibility online, reach out to us now to learn more about our SEO services for eCommerce businesses if you need assistance getting started with eCommerce SEO.

7 common social media marketing mistakes to avoid for successful campaigns

7 common social media marketing mistakes to avoid for successful campaigns

Social media has become an essential part of any marketing strategy for businesses of all sizes. It provides a unique opportunity to connect with customers, build brand awareness, and drive traffic to your website. However, contrary to what some may believe, social media marketing can be challenging. This means you can make mistakes that can negatively impact your campaigns. In this blog post, we will highlight seven common social media marketing mistakes to avoid to ensure your social media efforts are successful.

Mistake #1: not having a clear strategy

One of the biggest mistakes in social media marketing is not having a clear strategy in place. Without a well-defined plan, you may end up posting random content without any purpose. This can confuse your audience and dilute your brand message. To avoid this mistake, start by setting clear objectives for your online campaigns, such as increasing brand awareness, driving website traffic, or generating leads. Create a content calendar that outlines what you will post, when you will post, and on which platforms. Make sure your strategy aligns with your overall marketing goals and is flexible enough to adapt to changing trends and customer preferences.

Mistake #2: ignoring your target audience

Another common mistake is not understanding your target audience and their preferences. Social media platforms are populated by diverse audiences with different demographics, interests, and behaviors. Failing to understand your target audience can result in irrelevant content that does not resonate with them and fails to generate engagement. To avoid this mistake, conduct thorough market research to understand your target audience’s characteristics, interests, and online habits. Use this information to create content that is tailored to their needs and preferences, and engage with them in a meaningful way to build relationships and loyalty.

Mistake #3: over-promoting your products or services

While social media is an excellent platform for promoting your products or services, bombarding your followers with constant sales pitches can be a major turn-off. Over-promoting can make your social media profiles look like a never-ending stream of advertisements, which can lead to a decline in followers and engagement. Instead, focus on creating value-added content that educates, entertains, and engages your audience. Share informative articles, engaging videos, behind-the-scenes glimpses of your business, and user-generated content. This will help you build a genuine connection with your audience and earn their trust, which can ultimately lead to increased sales.

Mistake #4: ignoring social media analytics

Social media analytics provide valuable insights into the performance of your campaigns, including engagement rates, reach, click-through rates, and conversions. Ignoring these metrics is a mistake as they can help you understand what is working and what is not. You can then make data-driven decisions to optimise your social media efforts. By regularly review your analytics, identifying trends, and use this information to refine your content strategy, posting schedule, and target audience. Experiment with different types of content, posting times, and formats to see what resonates with your audience and adjust your approach accordingly.

social media posting

Mistake #5: inconsistent posting schedule

Consistency is key in social media marketing. Posting sporadically or inconsistently can result in a lack of engagement and reduced visibility. On the other hand, bombarding your followers with multiple posts in a short period can also be overwhelming. It can also result in unfollows! It’s essential to strike the right balance and maintain a consistent posting schedule. Create a content calendar that outlines what and when you will post on each platform, and stick to it. Use scheduling tools to plan and automate your posts in advance, ensuring a regular and consistent presence on social media.

Mistake #6: ignoring customer feedback and comments

Social media is a two-way communication channel, and it’s crucial to actively engage with your audience. You can do this by responding to comments, messages, and reviews. Ignoring customer feedback or comments is a mistake that can result in negative sentiment and damage your brand reputation. Always monitor your social media accounts for comments, messages, and mentions, and respond promptly and courteously. Address any complaints or issues professionally and try to resolve them in a timely manner. Show genuine appreciation for positive feedback and encourage further engagement by asking questions or starting conversations. By actively engaging with your audience, you can build trust, loyalty, and a positive brand image.

Mistake #7: not adapting to platform-specific features and algorithms

Social media platforms are constantly evolving, and their algorithms and features change frequently. Not staying updated with these changes and not adapting your strategy accordingly can result in missed opportunities. Each platform has its unique features, such as stories, polls, live videos, hashtags, and algorithms that determine what content gets shown to users. It’s crucial to understand these platform-specific features and algorithms and tailor your content and strategy accordingly. Stay updated with the latest updates and trends, and adapt your content and posting strategy to maximise your reach and engagement.


Social media marketing can be highly effective when done right – it’s essential to avoid common mistakes that can hinder your success. By having a clear strategy, understanding your target audience, avoiding over-promotion, leveraging your analytics, maintaining a consistent posting schedule, engaging with your audience, and adapting to platform-specific features and algorithms, you can optimise your social media efforts and achieve successful campaigns. Avoiding these mistakes will help you build a strong brand presence online, connect with your audience, and achieve your marketing goals. Stay updated with the latest social media trends and best practices, and continuously evaluate and optimise your social media strategy for the best results.

March Bulletin

March Bulletin

March Bulletin

Welcome to March’s bulletin! We are thrilled to provide you with some exciting updates from the world of web.

60 second takeaways

1.If you want to sell digital items from your WordPress site, you simply need one plugin: Easy Digital Downloads. Read why Easy Digital Downloads is a must by clicking here here. 

2. Digital marketing is an essential tool for businesses in today’s constantly evolving digital landscape. Through the use of digital marketing, you have the potential to reach a much larger audience and can be used to create engaging and interactive campaigns to capture the attention of customers and potential customers alike. 

With digital marketing, businesses are able to track a user’s behaviour in real-time and use that data to create more targeted campaigns that are tailored to the individual. This helps to create a more personalised experience for the customer, and can help to increase conversions and revenue. 

If you’re looking to transform your digital presence we can help, please get in touch for more information. 

3. WooCommerce is about to release WC Blocks Extensibility Monthly Chat. 

WooCommerce is inviting its developer community to participate in a new monthly discussion centred on WooCommerce block extensibility. The discussion is being held as a three-month trial initiative, with various subjects being discussed each month. Full information can be found here.

Did you know?

Shopify has recently released a new product description tool that uses artificial intelligence. Designed to help merchants create product descriptions, this tool aims to increase company’s conversion rates.

It’s main features include text analysis, keyword optimisation, and automatic recommendations.

We hope you enjoy this edition of our bulletin, and as always, we’re here to answer any questions or concerns you may have. Please get in touch if you want more information on any of the above.

4 marketing psychology strategies to boost ecommerce sales

4 marketing psychology strategies to boost ecommerce sales

As an eCommerce business owner, you’re always looking for ways to increase your sales and revenue. While there are many tactics you can use to improve your eCommerce sales, one approach that has proven to be highly effective is marketing psychology. By leveraging psychological principles and techniques, you can tap into the minds of your target audience and influence their buying decisions. In this blog post, we’ll discuss four marketing psychology strategies that can help boost your eCommerce sales.

1. Social Proof

Social proof is a psychological phenomenon where people conform to the actions of others because they believe those actions are correct. In an eCommerce context, this means using customer reviews, ratings, and testimonials to show potential buyers that others have already purchased and enjoyed your products. When shoppers see that others have had a positive experience with your business, they’re more likely to trust you and make a purchase.

2. Scarcity

Scarcity is another powerful psychological principle that can help boost eCommerce sales. By creating a sense of urgency or scarcity, you can make shoppers feel like they need to act fast to get the products they want. For example, you can offer limited-time discounts or create a sense of scarcity by showing that a product is running out of stock.

3. Anchoring

Anchoring is a cognitive bias where people rely too heavily on the first piece of information they receive when making a decision. In an eCommerce context, this means setting a high initial price for a product and then offering a discount to make it seem like a good deal. By anchoring the price in the shopper’s mind, you can make the discounted price seem more attractive.

4. Free Shipping

Free shipping is a highly effective marketing psychology strategy that can increase eCommerce sales. Studies show that high shipping costs are a major reason why shoppers abandon their carts, so by offering free shipping, you can reduce cart abandonment rates and increase sales. Even if you need to increase your product prices slightly to cover the cost of shipping, the psychological benefits of offering free shipping can be well worth it.

In summary, these four marketing psychology strategies – social proof, scarcity, anchoring, and free shipping – can help you boost your eCommerce sales and improve your bottom line. By tapping into the minds of your target audience and influencing their buying decisions, you can drive more traffic to your website, increase conversions, and grow your business.

To learn more about how Optimise Web can help you implement these strategies and optimise your eCommerce store, contact us today. Our team of experts can help you take your eCommerce business to the next level.

Optimise Bulletin: January

Optimise Bulletin: January

We wanted to take this opportunity to wish you all a very Happy New Year, we have lots of exciting developments coming up this year and we can’t wait to share them with you.

60 second takeaways

1.WooCommerce is an open source e-commerce platform that allows users to create WordPress storefronts. The platform has the ability to  integrate with several payment channels such as Stripe and PayPal, as well as email marketing systems such as MailChimp. 

If you’re looking for someone to set up Woocommerce for your business, please get in touch! We can help you sell online in no time, with quick setup and integration. 

2.It is critical to prioritise the security of your WordPress website. Cyberattacks and hacking efforts can compromise important information, affect the functioning of your website, and harm your online reputation. It is therefore critical to install effective security measures to secure your website and your organisation.

Here’s a checklist on how to keep your website secure:

  1. Using the latest version of WordPress themes & Plugins, and PHP.
  2. Updating WordPress security keys.
  3. Creating solid usernames and passwords.
  4. Adding security questions for WordPress users.
  5. Installing security plugins.
  6. Disabling JSON Rest APIs
  7. Restricting indexing of admin panels
  8. Preventing multiple failed login attempts
  9. Disabling unused plugins and themes
  10. Creating regular backups

3. Owning a website is similar to owning a house or a car in that it requires frequent attention and upkeep. Depending on the size of your company, your website may require monthly, weekly, or even daily upkeep. That’s where we come in, If you don’t already have a website maintenance and support plan in place, we’re here to help. 

Your opinion matters

We LOVE to hear feedback from our customers to ensure that we are always delivering excellent customer experience. At Optimise we are open to customer feedback or suggestions so let us know if there’s anything that you’d like to discuss.

Did you know?

Curious about how many individuals use Shopify on a regular basis? It turns out that there are approximately 2.1 million daily active users. This figure fluctuates depending on the day, but it indicates that a significant number of individuals are exploring and purchasing from their online stores every day. Considering an eCommerce website? Let Optimise help you get online with a Shopify website.

For now that’s all for January and the Optimise team. We hope that you found our bulletin useful and will be back in touch with some further updates soon.

Optimise Bulletin: December

Optimise Bulletin: December

We’re delighted to launch our first bulletin. We will use this to give you a snapshot of what’s happening here at Optimise Web. Each month we will point you in direction of helpful resources, materials and insights that we feel will be beneficial to your organisation.

2022 was an exciting year for us all here at Optimise Web and we’re looking forward to what 2023 holds, for our employees and clients alike.

60 second takeaways

1.To sell products online, you need a reliable e-commerce platform that fits your business’s needs. If you’re stuck between WooCommerce and Magento, read our blog to discover. We’ll cover how these two solutions stack up in terms of pricing, features, and more, so you can select the best option for your business.

2. We’re Shopify website designers that develop an all-in-one eCommerce solution that increases the value of your products online. If you’re wondering if Shopify is right for you, take a look at some of the key benefits below:

  • The basic Shopify system is affordable for even new businesses, especially when compared to the cost of buying software, hosting and the other tools needed to sell online or via any other channel. Even more advanced add-ons are affordable enough fro most businesses.
  • The Shopify platform is optimized for online selling, with baked in support and best practices for SEO, social media marketing, conversion tracking and secure, PCI compliant payment processing.
  • Shopify is great for getting your business online quickly and easily. Shopify comes with all of the basic (and even many advanced) tools that most ecommerce businesses need to get started.
  • Shopify also gives you the advantage of having access to a huge community of fellow merchants, experts and developers.

3.The Optimise team will continue to be available throughout the Christmas period, albeit a slight change to our business as usual approach. Our help desk is open over the Christmas period as follows:

Friday 23 December – Emergency Service *

Saturday 24 December – CLOSED

Sunday 25 December – CLOSED

Monday 26 December – CLOSED

Tuesday 27 December – CLOSED

Wednesday 28 December – Emergency Service *

Thursday 29 December – Emergency Service *

Friday 30 December – Emergency Service *

Saturday 31 December CLOSED

Sunday 1 January – CLOSED

Monday 2 January – CLOSED

Tuesday 3 January – CLOSED

Wednesday 4 January – Open as usual

*During Emergency Service days, log a support ticket by emailing the following address:

Your feedback counts

One of the main aims here at Optimise Web is to deliver excellent customer service. We want to continually meet your needs so that each experience you have with us is a positive one.

We recently issued our first customer satisfaction survey, thank you to those who have already filled this out. However, if you haven’t already we’d really appreciate your feedback.

Did you know?

We’re been busy redesigning our website, we hope you like it as much as we do. 


A simple, clean and modern look that expresses our brand identity.


Whether you’re browsing our website on your desktop, phone or tablet, we take our job as your IT expert seriously. 

From all the team at Optimise Web, we thank you for your continued support and service throughout 2022.

Get noticed in your local area

Get noticed in your local area

Many businesses excel at reaching out to people on the other side of the world, and the internet has surely made it much simpler to do so. The globe appears to be much smaller than it once was, which may be advantageous for businesses. However, this type of global perspective can lead to a failure to pay attention to our immediate surroundings. This might be a mistake.

Firms nowadays concentrate all of their marketing efforts online attempting to appeal to a worldwide market. However, they might be missing a trick. By focusing their whole advertising money and attention on digital marketing strategies they in turn take time and effort away from promoting their business in the immediate vicinity.

Don’t Undervalue the Value of a Local Market

While it is true that online marketing has several advantages,  you shouldn’t undervalue the significance of your local market. For example, if you go out to your local community, you will have a better chance of building a loyal and trusted following. You can win local honours and become a very giant fish in a little pond, which is far better for your confidence and reputation. Underestimating the local market and disregarding their local audience is a typical error made by new businesses that contributes to their failure. The internet is essential, but it should not be your exclusive source of success.

Optimise Tips

 At Optimise we want to help your business grow and show you other ways to get your business seen. Here’s our some of our recommendations to explore that will make sure you are raising awareness for your business: 

1 .Create an online presence with a free Business Page – Google My Business, social media page, Yelp to name a few. 

2. Use Business Posts to spread the message – Engage local neighbours with free postings that appear on Nextdoor’s most prominent section, the neighbourhood newsfeed.

3.Increase revenue using Local Deals. To locate new consumers, create traffic, and enhance sales, advertise an unique campaign or offer to select neighbourhoods or the entire city.

4.Spread the news – Positive recommendations and reviews may help any businesses, but they can help local small businesses even more. This is because many local small companies lack the resources to conduct large marketing efforts and instead rely on word-of-mouth referrals.