Optimise Bulletin: January

Optimise Bulletin: January

We wanted to take this opportunity to wish you all a very Happy New Year, we have lots of exciting developments coming up this year and we can’t wait to share them with you.

60 second takeaways

1.WooCommerce is an open source e-commerce platform that allows users to create WordPress storefronts. The platform has the ability to  integrate with several payment channels such as Stripe and PayPal, as well as email marketing systems such as MailChimp. 

If you’re looking for someone to set up Woocommerce for your business, please get in touch! We can help you sell online in no time, with quick setup and integration. 

2.It is critical to prioritise the security of your WordPress website. Cyberattacks and hacking efforts can compromise important information, affect the functioning of your website, and harm your online reputation. It is therefore critical to install effective security measures to secure your website and your organisation.

Here’s a checklist on how to keep your website secure:

  1. Using the latest version of WordPress themes & Plugins, and PHP.
  2. Updating WordPress security keys.
  3. Creating solid usernames and passwords.
  4. Adding security questions for WordPress users.
  5. Installing security plugins.
  6. Disabling JSON Rest APIs
  7. Restricting indexing of admin panels
  8. Preventing multiple failed login attempts
  9. Disabling unused plugins and themes
  10. Creating regular backups

3. Owning a website is similar to owning a house or a car in that it requires frequent attention and upkeep. Depending on the size of your company, your website may require monthly, weekly, or even daily upkeep. That’s where we come in, If you don’t already have a website maintenance and support plan in place, we’re here to help. 

Your opinion matters

We LOVE to hear feedback from our customers to ensure that we are always delivering excellent customer experience. At Optimise we are open to customer feedback or suggestions so let us know if there’s anything that you’d like to discuss.

Did you know?

Curious about how many individuals use Shopify on a regular basis? It turns out that there are approximately 2.1 million daily active users. This figure fluctuates depending on the day, but it indicates that a significant number of individuals are exploring and purchasing from their online stores every day. Considering an eCommerce website? Let Optimise help you get online with a Shopify website.

For now that’s all for January and the Optimise team. We hope that you found our bulletin useful and will be back in touch with some further updates soon.

Optimise Bulletin: December

Optimise Bulletin: December

We’re delighted to launch our first bulletin. We will use this to give you a snapshot of what’s happening here at Optimise Web. Each month we will point you in direction of helpful resources, materials and insights that we feel will be beneficial to your organisation.

2022 was an exciting year for us all here at Optimise Web and we’re looking forward to what 2023 holds, for our employees and clients alike.

60 second takeaways

1.To sell products online, you need a reliable e-commerce platform that fits your business’s needs. If you’re stuck between WooCommerce and Magento, read our blog to discover. We’ll cover how these two solutions stack up in terms of pricing, features, and more, so you can select the best option for your business.

2. We’re Shopify website designers that develop an all-in-one eCommerce solution that increases the value of your products online. If you’re wondering if Shopify is right for you, take a look at some of the key benefits below:

  • The basic Shopify system is affordable for even new businesses, especially when compared to the cost of buying software, hosting and the other tools needed to sell online or via any other channel. Even more advanced add-ons are affordable enough fro most businesses.
  • The Shopify platform is optimized for online selling, with baked in support and best practices for SEO, social media marketing, conversion tracking and secure, PCI compliant payment processing.
  • Shopify is great for getting your business online quickly and easily. Shopify comes with all of the basic (and even many advanced) tools that most ecommerce businesses need to get started.
  • Shopify also gives you the advantage of having access to a huge community of fellow merchants, experts and developers.

3.The Optimise team will continue to be available throughout the Christmas period, albeit a slight change to our business as usual approach. Our help desk is open over the Christmas period as follows:

Friday 23 December – Emergency Service *

Saturday 24 December – CLOSED

Sunday 25 December – CLOSED

Monday 26 December – CLOSED

Tuesday 27 December – CLOSED

Wednesday 28 December – Emergency Service *

Thursday 29 December – Emergency Service *

Friday 30 December – Emergency Service *

Saturday 31 December CLOSED

Sunday 1 January – CLOSED

Monday 2 January – CLOSED

Tuesday 3 January – CLOSED

Wednesday 4 January – Open as usual

*During Emergency Service days, log a support ticket by emailing the following address: web@optimisesupport.co.uk.

Your feedback counts

One of the main aims here at Optimise Web is to deliver excellent customer service. We want to continually meet your needs so that each experience you have with us is a positive one.

We recently issued our first customer satisfaction survey, thank you to those who have already filled this out. However, if you haven’t already we’d really appreciate your feedback.

Did you know?

We’re been busy redesigning our website, we hope you like it as much as we do. 


A simple, clean and modern look that expresses our brand identity.


Whether you’re browsing our website on your desktop, phone or tablet, we take our job as your IT expert seriously. 

From all the team at Optimise Web, we thank you for your continued support and service throughout 2022.

What is SEO Content Writing?

What is SEO Content Writing?

People typically consider SEO content writing as the process of tactically placing certain keywords in your website landing pages and blogs. However, what some might forget is that it goes beyond just words. SEO content writing is also about the process of choosing topics, structuring articles, and writing content intend to rank valuable keywords. 

Please read on to discover our eight top tips used to create engaging and convert readers into customers. 

Know who you’re writing for 

Before you begin start creating content, you must know who your target audience is, explain how you are offering a solution to a problem and what they want from you. 

If you’re in the early stages of your business, or want to create a more tailored marketing approach, create marketing personas to help you identify ideal customers that will be used to provide a framework for your content.  This exercise will able allow you get a clear picture of who your prospects. 

Consider the customer journey 

For your content to make the greatest impact, your writing should align with where your customers are in the sales funnel. 

Firstly, you’ll want to understand their intent, as this will help you create and deliver the most useful material possible. You have to write content based on where the reader is in their customer journey. For example, you can’t write the same content for someone who has in interest in your brand with no intention to buy, or someone who is a current customer. 

If you write content based on this, it will increase the value of your content as well as boost your chances for conversions. 


Make your audience a promise 

You’ve identified your target audience, where they are in the sales funnel and the type of content these customers are looking for – so what’s next? 

If you are there for them to help solve a problem, you need to reassure them and make a promise by following the process below: 

  • Find out the service or product you can do really well that will alleviate your prospects’ pain and set you apart from the competition. 
  • Explain how can fill this need and improve their current situation. 
  • Deliver a specific message that clearly showcase the product you can provide, the benefit it will bring and how you’ll achieve their goal. 

As long as you can live up to this promise, you can boost conversion and earn loyal customers. 

Let’s think about more than just text 

Break up the monotony of your copy by separating your content into digestible text blocks. 

Limit text to brief paragraphs frequently separated by line breaks. 

White space around text gives readers a sense of relief and is easier on their eyes.

Guide your audience through your copy and break up the monotony of text boxes with:

  • Headers.
  • Subheaders.
  • Lists (numbered and bulleted).
  • Italic/bold text.

    Think about your reader’s level of awareness 

Each user that visits your website will have different level of awareness about their search. 

  • Unaware: There’s a problem?
  • Problem aware: I know my problem, but what can I do about it?
  • Solution aware: I know my problem, and I know the solution. Can you help me?
  • Product aware: I know what you offer, but I can’t decide if it’s right for me.
  • Most aware: I know what you’ve got, and I’m ready to buy…if the price is right.

Put effort into your intro

One of the most fundamental aspects of creating content that converts is a solid introduction. Remember this is the first thing customers or prospects will read so you want to grab the readers’ attention right away.

If you implement the following, we’re sure you can make your content shine:

  • Try to limit one line to your opening: this way, you can better evaluate whether it’s powerful enough to compel readers to continue.
  • Proof-read and edit: always make sure to have an editing eye and remove unnecessary content, allowing you to streamline the information in a direct, concise way that delivers value.
  • Tell the reader why they should care: The introduction ought to tell your visitor why they should continue to read the rest of your content.

Drive results through actionable copy

The aim of your copy should be to have an immediate, pointed way to elicit a specific response from your reader.

You will want to drive them to your main call to actions eg subscribe, register, check out or contact your brand.

Actionable copy gives direct commands using action verbs.

This should be written in second-person, with an active voice and present tense so that the message talks to the reader, rather than about them.

Finish your content with powerful closing sentences 

You want to ensure that you complete your content with purpose, this is your last opportunity for you to inspire your reader and drive them to take action.

Use your final sentences to drive home your main point.

Ask questions and leave them with a memorable image.

No matter how you decide, look ahead to the future and encourage your to do the same.

Want to drive more traffic to your content? 

We’re here to help! With over 10 years experience in digital marketing and growing businesses’ online, we have the expertise to help your business get the attention it deserves. Get in touch and see how our team can help you today!





Magento Hosting UK

Magento Hosting UK



Are you going to set up a Magento store but are unsure of what kind of hosting to get? Web hosting comes in many forms: shared, cloud, VPS, semi-dedicated, and dedicated. It can all be a bit complicated which is why we have written a description for three of the most popular forms of web hosting available in today’s market and why we recommend one of them.

Shared hosting:

A decent shared hosting package will cost about £10 a month. The disadvantage with shared hosting is that your website will be one among 1000 other websites. This could cause your website to be slow and have a negative effect on your search rankings.

Dedicated Server / Dedicated Hosting:

Dedicated hosting is aimed at being a hosting solution for major online businesses, with a powerful server that will put all of its efforts on you and your site alone. This ensures that your IP address remains unique, clean and guarded. We run Magento on a dedidated server and charge £45 per month for Magento hosting. This includes customer support.


Though you’ve got control over your service and its highly customizable, it is still within a shared hosting realm which means if someone is heavily using the server your server will be affected. This form of web hosting is often utilized by medium-sized companies and it will most likely cost around $30 to $40 per month.
Google wants to provide the best possible experience to its search users and will favour a faster website that resides in a good neighbourhood – so it uses page speed as one of its key ranking factors! This means that yes, your website’s neighbours can influence its rankings. On a shared server, you have zero control over the other sites that get hosted on the same server as yours. The performance, quality, nature and characteristics of these neighbour websites are considered before Google ranks your website.

The disadvantage with shared hosting is that your website will be one among 1000 other websites. This could cause your website to be slow and have a negative effect on your search rankings. The performance, quality, nature and characteristics of these neighbour websites are considered before Google ranks your website.

Read about selecting a good Magento solutions provider.

The 10 Benefits of Social Media Marketing

The 10 Benefits of Social Media Marketing

Over the last couple of years more and more companies are investing in Social Media marketing. The question that many have not yet answered is if it is worth it. This report presents some of the reasons why a company should invest in Social Networks and supports its statements by presenting data from a research conducted by the Social Media Examiner.

The 10 main benefits are as following:

  1. Reduced marketing costs
  2. Increased exposure
  3. Brand authority
  4. Developing loyal customers
  5. Improved search rankings
  6. Increased traffic
  7. Generated leads
  8. Improved sales
  9. Providing marketplace insights
  10. Growing business partnerships

1. Reduced Marketing Costs

It is undoubtable that Social Media are much cheaper than traditional advertising techniques such as television, newspaper, magazines, radio etc. On the other hand, using Social Media does not negate the need of the rest of these channels unless the business’s aims and goals are achieved.

According to the above mentioned research nearly half of those who devote a minimum of 6 hours per week on SMM (Social Media Marketing) noticed that their marketing costs were reduced. In fact when it comes to smaller companies with up to 10 employees this percentage raises to 62%.

2. Increased Exposure

More than 9 out of 10 marketers who spend at least 6 hours per week on managing their accounts said that they achieved an increased exposure. This percentage is even bigger (95%) when it comes to companies which have been active for more than two years.

But why is exposure so important? Well, there is an old marketing adage which says that it takes 6-8 exposures until a customer proceeds to a purchase. One of the biggest advantages of Social Networks is that you can keep reminding your followers about your products or services without being additionally charged. All it takes is a simple post, tweet etc.

3. Brand Authority

Social Media is a great brand-building tool. When used properly, a company’s recognition can be increased significantly. Additionally, companies can decide how they would like to be positioned in the minds of their consumers; displaying their values and what they have to offer.

Furthermore, since Social Media is relatively new it is often not utilised to its full potential. Correct use of Social Media can give you a competitive advantage and allow you to easily stand out. Now is the perfect time to establish authority in your field and to enable your target audience to reach you for help. To achieve that, all you need to do is to create great content, participate in conversations and in general serve your audience! Social Media has more to do with information pull rather than push.

4. Developing loyal fans

Building loyal fans is a good step towards building a base of loyal customers. Retailing an existing customer involves lower costs and higher profits than the acquisition of new ones.

The Social Examiner showed that 71% of the B2C marketers claim that Social Media helped them in developing a loyal fan base. The corresponding figure for B2B marketers was 58%. It would be an omission not to mention that the time invested also plays an important role in developing good results. More specifically, 69% of those who spend 6 or more hours per week find it beneficial, while 49% of those who spend less than 5 hours on it agree with the above statement.

5. Improved search rankings

After Google’s latest updates, Social Media is playing an increasingly important role to businesses’ search rankings. Nowadays, good content and interactions are possibly the most important factors that determine whether or not a company will appear on the first page of Google. Overall, it seems that 62% of those who have been using Social Media for a period of two years report a rise in search rankings.

6. Increased traffic

The fact that 78% of the research’s participants show an increase in their traffic is highly significant. Moreover, 81% from those who have been investing in Social Networks for more than 2 years testified benefits.

7. Generated Leads

The Social Media examiner found that 64% of the marketers who spend as little as 6 hours per week on SMM see the greatest generation benefits.

8. Improved Sales

It takes time to develop relationships that lead to sales. However, more than half of the marketers who have been using Social Networks for at least 3 years report improved sales. As far as the weekly required hours are concerned, more than half of those who spend 11 or more hours noticed a rise in sales. The same ratio grows up to 62% when it comes to companies who spend at least 40 hours per week on building a Social Network.

9. Providing marketplace insight

Social Media can be a great source of feedback. By creating a dynamic community and by promoting conversations a company can easily find out what their customers like and dislike. While somebody might claim that a bad review can harm a business, this is not the case. To be more specific, it is far better if a customer express a negative opinion somewhere you can manage it, rather than somewhere that you cannot. Furthermore, it has been proven that if a company takes under consideration its customers’ concerns and responds to them appropriately, their opinion might change and the relationship between the two can become stronger.

To continue with some statistics, 68% of companies with a minimum one year experience state that Social Networks enable them to gain useful marketplace insights. To be exact, 62% of the B2C and 71% of the B2B companies agree that their online presence helped them in gathering such data. Social Networks are far more valuable than any kind of paid market research.

10. Growing Business Partnerships

To close with the final benefit that we included in our list, it has been proven that marketers who invest a considerable amount of time in SMM have managed to create new business partnerships by doing so. Half of the companies that had a presence for at least one year, and 62% of those who had a presence for at least 3 years, gained new partnerships through Facebook, Twitter, LinkedIn etc.

What if you choose not to Use Social Media?

Whether your realise it or not, your prospective and current clients are checking to see if you have an account with some of the most popular networking platforms. Lack of presence or interactions can really damage your image and simultaneously empower your competitors. For example how you would feel if you saw an account that had not been updated for months?

Social Media is not a trend and it is not going to fade away. Even if it is not your number one priority you should have a presence and engage as much as possible with your audience.

Bespoke Web Design

Bespoke Web Design

When taking the first steps into getting a website, many business owners may not understand the differences between a custom or bespoke website and a pre-made template website. It is important however to understand the implications of both. The fact that all CMS’s are built using a template does not mean a “template” is bad, the issue that is addressed here is whether the template is pre-made or custom-built.

If a web agency offers “see your website before it is made” or is giving a bargain at hundreds of pounds below competitors’ prices, most likely they are using a pre-made template. Pre-made templates are not bespoke web design  as these templates have been used from other websites. A pre-made design template means that you’ll be unable to change the design, layout or functionality; the look and feel is unchangeable; and it is difficult to apply any custom made features.

Nevertheless there is one advantage of a pre-made template. The quickness with which your web agency can get your website online, perhaps up and running within a week’s time. If budget is holding you back from getting your business up on the Internet, then maybe a website template might be the way to go.

With a custom-built or bespoke web design service a web agency can discuss the most important issues of a business and give a good think over on the best way to maximise a businesses potential on the web.

For example, one of our customers Wright Automotive, an Edinburgh garage that provides van and car repair servicing and repairs, wanted customers to be able to access his website and contact him through a booking form. This meant we had to build a form for each one of his service pages, this we did by building a bespoke web template for his website only. In the end his customers could book his services directly through the website. Though we had not built something like this before, we recognised the form was an important element for his website to bring in sales.

Custom made templates:

  • It will be constructed so it is search engine friendly
  • The website will be more adaptable to your company’s needs
  • If you have planned what you want in the future for your website, the designer will take this into consideration when they select the technologies to use while building the website

bespoke web design service will be built by talented and expert web developers who will take time to plan your site so that it is search engine friendly. Web designers will create a custom website and also be sure that it works and looks good in all browsers. A higher budget is needed for a custom built site, but the benefits far outweigh the investment and most often the business will break even from a bespoke web design.

The Art of Winning in the Digital Marketplace

The Art of Winning in the Digital Marketplace

“Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners.” – Wikipedia

Online marketing is a major part of digital marketing and search engine optimisation (SEO) is a major sub-component of online marketing.

The SEO and Online Marketing You Knew Just Died A Painful Death

2012 was the year when search engine optimisation really matured. Google was ruthless and made a clear statement that only the best shall rank high and win. It has now become evident, more than ever before, that providing high-quality content and delivering the best possible user experience and value to our visitors and customers are the only means to succeed in the digital marketplace.

All those who sought quick and cheap results are now cleaning up from the aftermath of Google’s Panda, Penguin and now the frequent algorithm updates. Quick SEO tactics from this year onwards might show signs of a short-term fix at best, but will definitely cause long-term damages at worst.

It’s The Time To Celebrate

The bad news is that Google has become hard to please. The good news is that your competitors are probably struggling to catch up with Google’s rapidly improving algorithms. Google has now offered you a window of opportunity. It is now up to you to grab it and leap ahead or lose it and get left behind.

Becoming A Brand And The Secret To Winning

From 2013 onwards, to win in the digital world gatekept by Google, you need to commit to a strong long-term strategy. You can still build certain legit small wins into your long-term strategy, but only to assist in developing your brand strength. The only available way to beat your competition is to become a brand and establish yourself as an authoritative figure in your industry. Only then will Google allow you into the top league and you will gain increased visitors who will then convert into customers.

What Can We Do For You?

We are working successfully with small to medium-sized businesses and have helped them succeed online. While Google and all the other nuts and bolts of the internet keep twisting and turning, we stay alert and up-to-date and make it our mission to deliver results for our customers.

If you would like to succeed online and would like us to put together an action plan for you, speak to Sid Vel, our digital marketing specialist. He is available on 0131 440 9371.

Search Engine Friendly URLs

Search Engine Friendly URLs

Verty Furniture makes Indian Wood Furniture which is hand made by skilled craftsmen in India. All their furniture uses sustainable wood from renewal sources and is sold through the Verty Furniture website.


Verty Furniture wanted to improve their search engine rankings on Google. Their previous website was written as a custom written eCommerce site and their URL’s were not very search engine friendly. Rather than a clean category name, their URL’s were a bunch of ID’s and numbers.

For example:


We redeveloped the website, recoding everything through Magento. Currently all of their URL’s now are clean and search engine friendly.

Their new URL now looks like:

Due to a tight budget, Verty did not want a redesign of their website, however we were able to make some amendments to the Verty homepage to make it more marketable.

We included some Call to Action links.


The homepage also had no visible products on it, so we included product images.


We also integrated their site with Paypal using a special Magento shipping model.  We added upsell and fixed the site so that products could be shown in more than one category.

Top 5 SEO Advantages of Magento

Top 5 SEO Advantages of Magento

Magento-Categories Why is Magento the best e-commerce software for SEO? If you want to run a business online, it’s more than just selling products. You’ll have to think about “how” your customers are going to find your products. This is where good built-in SEO (Search Engine Optimisation) and marketing tools are vital.

1. Search-Engine-Friendly URL’s

The top reason to choose Magento would be its search engine friendly URL feature. This feature allows store owners to customise the URL (web address) of each and every page on the website. These links are beneficial because you can custom-build your URL to specify the product, even if there is only a picture of it on the page. Additionally, having search engine friendly URL’s helps SEO agencies to built great campaigns. So, if your trying to get a good Google ranking for “dining room chairs”, the URL will aide in SEO and conversion optimisation. All the categories (known in the backend as Parent Categories) which you will create in Magento have potential subcategories (known in the backend as Children Categories). For example, if you run a furniture store and have “Dining Room Furniture” as a category, you can have “Dining Room Tables” as the subcategory and below this subcategory a list of all your products. All products can belong to more than one category or subcategory. Your URL would then look something like this: Homepage: www.yoursite.com/ Dining Room: www.yoursite.com/dining-room-furniture.html Dining Room Chairs: www.yoursite.com/dining-room-furniture/chairs.html Dining Room Product Page: www.yoursite.com/dining-room-furniture/chairs/lumbar-support.html In turn, you might have the lumbar-support chair available in both living room and dining room categories, in which case the user can find the lumbar support chair in two Magento categories: www.yoursite.com/dining-room-furniture/chairs/lumbar-support.html www.yoursite.com/living-room-furniture/chairs/lumbar-support.html So whether you are looking for “chairs”, “dining room furniture”, “lumbar support chairs” or “living room chairs” there are several possibilities for your customer to reach that particular item.

2. Google Sitemap

Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. Magento allows users to enable such a sitemap which will help you get indexed faster so that people can find your products easier. You can read about creating Google sitemaps for Magento on the Magento website.

3. Magento Top 5 Search Terms

Magento-top-5-search-termsMagento has another feature that helps with SEO and conversion optimisation, the site’s search bar.  You can see the most popular products on your website’s internal search bar so that you and your web designer can optimise traffic in the most popular pages.

4. Magento Most Viewed Products

Magento-most-viewed-productsMore of a marketing tool, a potential conversion improver with Magento is the ability to see the most viewed products from the backend. By knowing which products you sell the most, you can target those pages to new customers, via online marketing techniques, Google Adwords or directly on your website. This not only allows you to focus on your niche online but supports you to apply the 80/20 rule to your business – find the vital few and make those products easy for your customers to find.

5. Content Management System (CMS)

magento-cmsThe CMS section of Magento is the place where you can upload content. Most of our clients use it for news or media. This gives you the chance to write about your products, company, or anything else that clients should know about a store website. It also includes keywords and meta title and description. A static block is a Magento custom variable which allows the site’s administrator to add and control chunks of HTML or content that can be displayed throughout the website. This is perfect for seasonal banners, sales, footer links a store map and anything else that serves as relevant content to your site. Magento includes a WYSIWIG editor, much like WordPress. magento-staticblockWhat do you think of these Magento SEO Features? Leave a comment.

Top 3 Open Source Content Management Systems

Top 3 Open Source Content Management Systems

With a quick search on the web, the three most prominent open-source CMS’s are WordPress, Joomla and Drupal. Imput these names into Google Insights and the graph illustrates WordPress as the most popular.




Pro’s and Con’s of WordPress, Joomla and Drupal

Here is some useful information between three major open-source Content Management System’s that can help you decide which one is best for you and why some companies or developers might choose one over another for bespoke web design.




WordPress Pros:

  • Friendliest end-user CMS, easy to create and manage site content
  • The backend is extremely intuitive and easy to navigate
  • Search-Engine-Optimisation (SEO) Friendly
  • Easy to customise as a website with the possibilities to use as a blog later
  • Tons of plugins that extend and enhance the functionality of WordPress

WordPress Cons:

  • Not great for eCommerce
  • Not meant for advanced customisations
  • WordPress updates far too often

Small to medium businesses and freelancers especially would do well to use WordPress as a CMS. WordPress can make inexpensive,  fantastic looking professional sites and if your going to add your own content to WordPress at least once a month, this is the friendliest end-user CMS. It is also tuned for Search Engine Optimisation, so if you hire an SEO they can do great things to make your site appear as a page one ranking. Not recommended if you plan to make major changes to your website in the future.




Joomla Pros:

  • Great capabilities to make a website look fantastic
  • Functionality is very customisable, it can be used to make eCommerce, galleries, etc.
  • Great capacity for developers and designers to do interesting stuff

Joomla Cons:

  • Admin interface is not user friendly
  • If you lack good knowledge of the internet, can appear very intimidating to use
  • Have to learn how to use it first before using it

Once you get the hang of joomla, designing sites is fast and simple. Joomla is friendly for all types of users – designers, developers and administrators, but still not enough for everyone to understand.  Developers will choose this system because of its large capacity for development and customizations.





Drupal Pros:

  • It has over 7,000 plug-ins that help to boost the building capacities of a site
  • Developers are usually really good, you can code Drupal or you can’t code it
  • Terrific developer and user community to help with coding bits
  • Drupal has tools like network integration, feeds, and search engine optimization tools that help you to connect with your viewers easily

Drupal Cons:

  • Need to spend some time to understand the architecture
  • Knowledge of PHP, CSS and DHTML are helpful for more advanced development
  • Back-end is not user-friendly
  • Most expensive developers

Drupal is very flexible and gives you the power to adjust your theme and way you’d like, even the White House has chosen Drupal as the platform for its official web site. However for those small, simple projects it’s simply not a good choice.  Its also described as “written by developers, for developers” so is not user-friendly unless you have mad coding skills. Do you have anything to add? Please leave a comment.