Optimise Web was formed in 2006 as a small digital agency and is a division of Optimise Solutions Ltd. located in the foothills of Roslin, Edinburgh in the heartland of Scotland. We believe in holistic web and marketing solutions and our primary aim is to build high-conversion websites. We not only specialise in building websites using the Magento and WordPress platform but also provide online marketing solutions that rank our sites high on Google.


In 2007, not long after the introduction of the powerful ecommerce platform Magento, we were asked to revamp the online store of an existing furniture retail client whose website was not bringing any revenue. Within six months after the launch of their Magento-built site their eCommerce profits paid off their website investment. Currently their website accounts for 75% of their current revenue. After this Magento project we quickly become one of the fastest growing web development companies that use the Magento platform within the UK. We continue to strive to deliver holistic websites and positively influence traffic, conversions and profitability.

Throughout the years we have also supported small Edinburgh businesses, such as 7Cs Edinburgh and Heathers Cakes, by helping them attain customers through great looking websites at an affordable price we often go the distance to get results for our clients. We believe that when they do well, we do well. Sure enough, many of our new customers came to us through word-of-mouth and recommendations. Our current client-base includes more than forty small-to-medium sized organisations scattered throughout the UK.


In 2009 Optimise Web took on an in-house designer to handle the visual-appearance of our sites and in 2010 we welcomed an experienced coder for the back-end development and programming of our quickly growing Magento projects. This year in 2011 we have had two new hires; another coder to handle our WordPress Websites and an SEO specialist for Marketing and Web Analytics. These skill-sets have given Optimise Web a well-rounded edge to provide expertise in both the front-end and back-end areas in order to build complex websites and bespoke ecommerce sites. In addition our marketing expertise helps to boost our client’s online reputation post-launch. As a team we understand that building a website is more than just making it look good, it’s about using the proper web standards and mastering it as an art.

Current Events

Currently Optimise Web is a member of the Midlothian Chamber of Commerce and Business Link. We like to participate in the Edinburgh community when possible and recently sponsored Social Innovation Camp (SIC) Edinburgh, a weekend workshop that helps bring together people and digital tools to build web-based solutions to social problems.

Contact Us

If you are an Edinburgh or UK established business and would like to inquire about a website design or eCommerce website, please contact us.