The Good, the Bad, and the Ugly concerning cookies:
Some people simply do not like to be tracked. They either do not want machines to remember which sites they have visited or frequent often (this could be embarrassing, or even incriminating) or they don’t want to be monitored where and how they browse (companies use this info to research consumer buying behaviour). Cookies can also be used to tailor advertising to an item or topic the Web user has shown an interest in before.
With the new cookie rule into effect, chances are more pop up’s, Terms and Conditions or other similar forms will appear every time a new site is entered. This might somewhat maim the user experience. Advertisements will also not be customized to user preferences such as they are currently.
While the new law should give the user extra control, it could negatively impact the internet browsing experience. It is yet to be seen how creative the tech community will be able to manipulate the new law.
If you would like more information regarding cookies visit All About Cookies.