“Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners.” – Wikipedia
Online marketing is a major part of digital marketing and search engine optimisation (SEO) is a major sub-component of online marketing.
The SEO and Online Marketing You Knew Just Died A Painful Death
2012 was the year when search engine optimisation really matured. Google was ruthless and made a clear statement that only the best shall rank high and win. It has now become evident, more than ever before, that providing high-quality content and delivering the best possible user experience and value to our visitors and customers are the only means to succeed in the digital marketplace.
All those who sought quick and cheap results are now cleaning up from the aftermath of Google’s Panda, Penguin and now the frequent algorithm updates. Quick SEO tactics from this year onwards might show signs of a short-term fix at best, but will definitely cause long-term damages at worst.
It’s The Time To Celebrate
The bad news is that Google has become hard to please. The good news is that your competitors are probably struggling to catch up with Google’s rapidly improving algorithms. Google has now offered you a window of opportunity. It is now up to you to grab it and leap ahead or lose it and get left behind.
Becoming A Brand And The Secret To Winning
From 2013 onwards, to win in the digital world gatekept by Google, you need to commit to a strong long-term strategy. You can still build certain legit small wins into your long-term strategy, but only to assist in developing your brand strength. The only available way to beat your competition is to become a brand and establish yourself as an authoritative figure in your industry. Only then will Google allow you into the top league and you will gain increased visitors who will then convert into customers.
What Can We Do For You?
We are working successfully with small to medium-sized businesses and have helped them succeed online. While Google and all the other nuts and bolts of the internet keep twisting and turning, we stay alert and up-to-date and make it our mission to deliver results for our customers.
If you would like to succeed online and would like us to put together an action plan for you, speak to Sid Vel, our digital marketing specialist. He is available on 0131 440 9371.