Search Engine Optimisation (SEO)

What exactly is Organic SEO (Search Engine Optimisation)? A definite buzzword, many digital agencies advertise SEO services along with internet marketing services. Organic search, or SEO, employ the use of natural ranking methods of search engines to generate traffic to a website. A good internet marketing service is the combination of Organic Search and PPC (Paid-Per-Click) Advertising.

Why does your business need Organic Search Engine Rankings or SEO?

  • Your company has a new website, but nobody can find it online
  • You want to promote your company online but are unsure of how to do it
  • Your business website is running but is not converting visitors into leads or sales

Most business want their company to grow quickly, but regardless of what SEO Agencies tell you, good SEO does not happen in one day, one week or one month. A page One Google Ranking is not 100% Guaranteed! Any great internet marketer will tell you it takes time, dedication and patience. SEO is the slow accumulation of understanding the business environment, keyword research, market research and great content.

Some suggestions to increase website traffic to your website are:

  • Use webmaster tools such as Google Analytics, Getclicky and SheerSEO which are great reporting tools to monitor website and SEO performance
  • Make sure your website is easily searchable on all web browsers which includes naming the company on Google Places Listing
  • Link Building is the process of creating inbound links to ones own website and while link building in itself is a long process it helps greatly with rankings
  • Using keyword research tools such as the Google Keyword tool will give you core Organic Keywords and aid in your online business strategy

Google Adwords

Paid-per-click advertising is an effective marketing campaign that helps bring traffic to the website and at the same time aid in the branding and promotion of the website. In combination with SEO, Google Adwords aids as a short-term solution to bring new visitors to your website.

Internet Marketing Services

If you are a small-to-medium sized business doing all this on your own might take necessary time that you would otherwise put into your business. That is why we suggest a good Edinburgh Web Design or SEO agency to not only help your business establish a good online reputation but also boost the number of customers visiting your website, improving your website conversion rate!

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