It has been a month since the new cookies law announcement yet there are few examples of websites who comply with the disputed law (so don’t worry, your not the only one). Though many companies are still none the wiser on what specific changes need to be made, as a website owner you’ll have to use your own judgement as to what constitutes “cookie compliance“. If a customer complains about their privacy, the authorities should agree with your company that all necessary measures were made.

One of the things that you can do is create a Privacy Policy or Cookie Disclosure Statement and make it easily accessible through a hyperlink on each page. Include a section in the privacy policy which informs the user that you use cookies. Some things you can include are:

  • What is a cookie? Explain to your user how cookies work in simple terms. A great video to get inspiration off is the WSJ What They Know: Advertising Cookies and You (seen below)
  • Why do we use Cookies? – Provide a short explanation on what you use cookies for (e.g. measuring traffic, behavioural advertising)
  • Cookie Settings – Inform the user how they can change the cookie settings on their site account
  • Delete Cookies – Inform the user that they can change their browser settings to refuse cookies (all popular browsers let users view and delete cookies installed on their computer)

Virgin has a simple privacy policy cookie example or check out the WSJ cookie disclosure

A Short Guide to Cookies