Finding the best eCommerce platform for your business that is both reliable and cost-effective can be difficult. But don’t worry, we’re here to help narrow your search and provide you with the best solution.
Two platforms that have proven their worth time and time again are WooCommerce and Magento. It’s no surprise that both come out on top for the best self-hosted eCommerce platforms that manage every aspect of your website operations with the potential to grow your online store.
In this blog, we’ll compare WooCommerce vs Magento – providing an overview, pros and cons, features and beginner-friendless. So by the time you’ve finished reading, you’ll know exactly what solution is best for you.
WooCommerce vs Magento at a glance
In the simplest of terms, WooCommerce is a user-friendly, low-cost eCommerce solution that is preferred by businesses with a more limited budget and don’t have the technical experience.
WooCommerce is a relatively simple plug-in that can be customised within WordPress’s extensive library of add-ons and extensions to make the best customer experience. As WooCommerce is hosted on your website, customers will experience a seamless customer journey flowing from informational to eCommerce pages easily.
- WooCommerce documentation has a ton of information with tutorials and answers to common questions
- Lots of payment processors available
- Integrates with Google Analytics
- Premium and free themes available
- Extensive documentation available
- Very simple back-end environment
- Can easily get started if you’re familiar with WordPress
- Need an already existing WordPress website to host
- Costs of add-ons, themes and web hosting can get expensive
On the other hand, if you’re a large business with a lot of products to set, Magento is the perfect solution. In addition to having the ability to sell endless products, Magento’s inventory management capabilities are far above its competitors.
Now known as Adobe Commerce, Magento is perfectly suited with those who have web development experience. It can be fully customised to meet your business needs and showcase your brand identity.
- Lots of payment options
- Multichannel selling capability
- Drag-and-drop page editor
- Efficient APIs and integration options
- Built for scalability if you have a larger store
- Streamlined checkout for customers
- Integrates with plenty of payment options including PayPal and Authorize.Net
- Guest checkout enabled by default
- Can be costly at times
- Need some web development knowledge to use
- More geared towards developers than business owners
The biggest difference between the two platforms is the planned scale of your ecommerce operations. WooCommerce is great in terms of simplicity and availability that integrates perfectly with WordPress. Magento is more powerful for specific operational demands, so if you’re building a larger, more scalable ecommerce business, Magento might be a more expensive but worthwhile solution.
|Design and Themes
|Access to all WordPress themes
|Variety of themes (paid and free)
|Discounts and Promo Codes
|Create promo codes: case sensitive and tied to product IDs
|Create rules for catalog price, shopping cart price (automatic discounts) and promo codes (and customers can use multiple promo codes at once)
|WordPress SEO extensions available
|SEO included by default
|Add-ons and Extensions
|400 extensions (free and paid)
|Almost 4,000 extensions available (free and paid)
|Depends on your website hosting provider, but has secure sockets layer (SSL) support
|Dedicated security patches and SSL certificates available
WooCommerce v Magento – Features comparison
Let’s have a look at the features you can expect from WooCommerce:
- Built-in blog: Content marketing and SEO are often valuable tools for bringing attention to your business. As a WordPress plugin, you will receive both as standard.
- Customisation is key: build a highly functional store with several advanced features and integrations for those already on WordPress.
- Sell anything: You can sell both physical and digital products, subscriptions, appointments, and more. There are no limits to what you can do online.
- Countless themes: Build your store so it’s unique to your brand. With endless free and paid themes to choose from, you can customise any part of your store to suit your needs.
Magento also ticks plenty of features boxes, so let’s take a closer look:
- Powerful page builder: Build custom pages with Magento’s drag-and-drop tools, content staging, and preview options.
- Store management: Have complete control over your online store – with order management, inventory management and even access to a host of documentation for when you need some extra assistance.
- Multi-channel selling: Aside from selling on your own website Magento also gives you the functionality you need to take your online store further, with access to selling on Amazon and other pages too.
- Safe and secure: Peace of mind that you’re not putting your brand or your customers at risk. Security standards ensure that you give your customers the protection they need. There’s even PCI compliance.
WooCommerce vs Magento: Ease of Use
Having an abundance of features at your fingertips is great, but it becomes a little redundant if you don’t know how to use them. Each platform has different approaches when it comes to store building and management.
If you’re considering WooCommerce, you will be able to enjoy a simple, straightforward and easy to use platform in comparison to other open-source solutions on the market. With a wide community to help you and a simple backend, WooCommerce should be no trouble for you to manage especially if you have WordPress experience.
WooCommerce makes it quick and easy to build your site and test functionality with the ability to make as many changes as you see fit until you’re fully satisfied with the functionality. When it comes to design, WooCommerce has several storefront themes to choose from, however you will need to pay for the premium options.
Magento is similar to WooCommerce from an ease-of-use perspective, however can be a little more challenging as even the admin area can seem daunting at first… Those with a development background shouldn’t struggle using Magento with but like WooCommerce there are also drag-and-drop components available to simplify your experience. One major tick for Magento is you find everything you need all in one place as everything is consolidated into one single navigational menu.
WooCommerce vs Magento: Which is Best?
Regardless of what platform you choose, each platform provides you with a lot of flexibility and choice in comparison to others on the market.
If you like the idea of running your own WordPress website while hosting a ton of extra features, WooCommerce is the way to go. Not only will you not have to worry about transaction fees, but you’ll have full control over the code, design with thousands of free themes at your fingertips and enjoy an easy-to-use back-end. Let’s not forget how big the WooCommerce community is, so there will always be someone on hand to give you an extra hand!
However if you’re planning on going big or the idea of a WooCommerce store doesn’t appeal to you, Magento is still an excellent choice. With the option to begin with a free version to get you started, you can gain access to some amazing core functionality, several powerful integrations, a catalog of product management features and fantastic support.
What are you waiting for!
Looking for some extra information? Still unsure of what’s the best solution to help get your started? Or are you ready to begin your journey with WooCommerce or Magento? We’re want to help! We have over 10 years experience growing businesses’ online and can help grow your business by shaping your online store. Contact us today for a no obligation call to discuss your business requirements.